Deutsche Telekom

Product strategy, Target picture conception, E-2-E customer experience, Product architecture, User experience, Visual design

One wallet. Multiple uses

2012 Deutsche Telekom announced to put their customers first by focusing on new businesses like mobile payment and transforming smartphones into digital wallets. Being part of the in-house design team our job was to build an ecosystem around mobile payments – especially the „MyWallet“ app. We were responsible for reimagining Telekom's payment portfolio from an End-2-End customer perspective and developing concepts, ideas and scenarios for the future mobile wallet.

Be relevant – today and tomorrow

To understand what drives our consumers, we carried out a qualitative ethnographic study of our target groups across Germany and uncovered their needs and desires. Based on the insights we built personas allowing us to shape services and personalize products around them. To look at this project in its entirety we established methods and processes for an agile and customer-oriented approach including all stakeholders.
Analysing behavior patterns and market trends to develop future drivers and business models.
Customized prototypes for various target groups.

Use cases for the future

We asked ourselves – how the future of mobile payment will look like? Together with startups from around the world and the in-house development team, we designed prototypes with cutting edge technology to create tangible experiences for future payment scenarios. We also developed showcases for our partners, to demonstrate how these experiences could be seamlessly integrated to create future business possibilities.
Use cases and scenarios for an End-2-End customer experience.

Awarding the future of payment

The MyWallet app turns your smartphone into a multi-functional wallet and introduces a new era of digital payments. The flat, reduced design as well as the intuitive User Interface fosters convenient, smart and safe payments. To ensure a holistic mobile commerce experience, the app has been extended to include features such as customer and loyalty cards and coupons.
Jury Statement - iF Design Award

Feel free to drop us a line if you want to know more about us.


Talstrasse 66
40217 Düsseldorf