It’s all about you
We specified the existing logo and word mark, adapted it to the technological environment and optimized it in terms of spacing, legibility and size.
The colors describe the interplay of security and unlimited freedom. Blue, black and white convey a sense of trust and reliability, while the secondary colors reflect the diversity of people behind the identity.
The Monospace typeface ‚Space Grotesk‘ combines the aspects of security and stability, but has a subtle uniqueness to underline the brand attributes.
The imagery focuses on the diversity and authenticity of people. Products are shown in context and create a feeling of familiarity and genuineness.