In Germany the market acceptance for cashless payments was quite lowThe Deutsche Telekom is more than just the biggest telecommunication network in Germany. It also drives innovation to be prepared for a digital future. In 2015 the design team at Deutsche Telekom approached us, they had two asks: First, that we drive current product developments in the field of mobile payment. And second that we come up with answers to the question - what is the future of digital payments.
We began to analyse the existing version of MyWallet from an End-2- End customer perspective.In parallel we worked on a target picture based on personas, customer needs, existing payment behaviours and trends to create a competitive advantage in the mobile payment service.